Le Journal du Management article

An ambitious international strategy

This press release focuses on the international strategy of the LIttle Tree air freshener. The 2004 article of the Journal du Net entitled "Gestion de l'innovation, l'Arbre Magique à la conquête du monde" (Innovation management, Arbre Magique in the conquest of the world), retraces the successful management of the most famous cellulose product. 

Whether we call it Arbre Magique, MAGIC TREE, LITTLE TREE, WUNDER-BAUM, car deodorant ot little Christmas tree, each of us knows who we are talking about!