When established in 1976, SDAA's core business was importing and marketing a wide range of car accessories onto the French and German markets by clients like Peugeot or Autodistribution.
At the beginning of the 90s, an unusual anecdote led SDAA to launching the very first smell-well Trees in France and to becoming the exclusive distributor in France. From this point forward the company's catalog is made up only of the Arbre Magique also known as LITTLE TREES air fresheners. Convinced by the quality of the products, the company focuses on setting up the Little Trees in all commercial networks leading to the brand's market leader status.
Today, while still remaining the official distributor of the successful historic brand Arbre Magique, we are developing our own range of Fresh'Attitude products as well as an offer of customized products with company logo and private labels.
Our areas of activity are all the traditional distribution channels (car centers and car washes, car manufacturers, automotive aftermarket and wholesalers, petrol stations, tobacco stores, mass market, discounters) as well as organizations such as communication agencies, local authorities or influencers.
50 years after its inception, quality and proximity remain the core strategic drivers of SDAA. Thanks to its middle-sized structure as well as the know-how and expertise of its multicultural team our organization provides responsiveness and flexibility to its partners, suppliers and customers alike.
It is therfore quite naturally that SDAA adopts a corporate social responsability (CSR) approach by focusing its daily operations and development on the 3 fundamental pillars of CSR: economic, social and environmental responsability.
Would you like to know more about the introduction of the Little Trees in France? Read the following article: Interview with Jean Reeb