About us

Air Fresheners
About us

SDAA, over 45 years of expertise

SDAA is an innovative and sustainable family company founded in 1976.

In line with market trends, its activity focuses on the design and distribution of a specific category of automotive accessories, namely the passion products that are air fresheners.

By introducing the first ARBRE MAGIQUE trees in France, SDAA has become the official distributor, positioning this brand as the leader in air fresheners on the French market.

Marketing the most well-known brand in the world has strengthened SDAA's "product development" expertise and has naturally led to the development of the Fresh'Attitude brand which comes in various smart ranges.

The customization of air fresheners with the company logo, in Private Labels or for a particular event is another of his fields of expertise.

Sdaa mainly distributes its products in motor centers, car washing centers, car manufacturers, mass market and DIY stores, automotive aftermarket and wholesalers, discount stores, tobacco wholesalers, petrol stations, communication agencies and local authorities.

SDAA has the aim of constantly following the regulations and safety in force, thus guaranteeing the quality of its products. It also guarantees commercial and marketing monitoring.

The expertise, responsiveness and flexibility of its employees allow a proactive approach.