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Air Fresheners

In the streets of Paris ...

Alexandre Annequin, artistic director in a Parisian advertising agency, wanted to spread a "magically vanilla smell" in the streets of Paris, currently cluttered with garbage.
See how his video featuring the famous Arbre Magique Vanilla Little Tree spontaneously makes amused passers-by react!

Thank you and congratulations to Alexandre for this street marketing operation and his video editing appropriate to this sad context.

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